For many tourists, taking their first African safari is their greatest vacation fantasy. For many…
With the world slowly starting to open up and people resuming travel since the pandemic struck, now is a great time for tour and travel companies to take a good look at their websites and make any necessary tweaks to be in a good position to attract clients. For a Uganda tour and travel company, your website is your shop and therefore it should represent the very best traits about your business. In most cases, your website is the first thing your potential clients will see before they send you that first inquiry, and whether or not they decide to give you business may very well depend on the experience they get when they first visit your website. Here are the top 5 qualities of a good tour and travel website.
High Quality Content.
The type of content your tour company website has will definitely determine the performance of your business. It is imperative that your content is unique, clear, detailed and well researched. Tour companies dealing in Uganda safaris tend to take tourists to the same destinations and as such some may be tempted to copy content from other websites. The habit of simply copying and pasting content has a number of problems that will affect your website and business. These can range from copying mistakes to possible legal disputes you may encounter. Search Engines can also penalise you for plagiarism.
Good Quality Images and Videos.
Supplement your good content with good quality images and videos where necessary. These will work to your advantage in two main ways. Your visitors will be more inclined to inquire about a tour you offer once they see the images or videos of what they could be experiencing. They will know what to expect and if your images and videos are good enough, your website visitors may decide to give you business. The second way you will benefit is that people tend to spend more time on your website if there are good images and videos and the longer they stay, the less the bounce rate which translates to optimal search engine rankings that result in improved business. You should also do well to ensure that the right images are used on the right content. For example if your content is about Uganda Gorilla Trekking, you should not then use a rafting photo on that page. Remember to use images and videos that you have permission to use, to avoid any copyright legal disputes.
Your website visitors should very easily find what they are looking for when they visit your website. The menus should all be clear and pages should be linking to each other quite clearly so that the visitors are not confused while on your website. A button about Gorilla Tracking Tours should take you to a page that has that very content. It is important that you remind your website visitors why they are on your website and you can do that by implementing a call to action, such as BOOK NOW buttons on your itineraries.
It is vital that your website is mobile friendly and that people get a good experience when they access your website using mobile devices such as phones or tablets. Majority of people accessing the internet today do so using mobile devices and if your website isn’t mobile friendly, then you will lose out on potential clients. That being said, your website should not take long to load because will just leave before it fully opens which will increase bounce rate and reduce Search Engine rankings.
Optimised for Search Engines.
Search Engine Optimisation (SEO) is probably the most important thing you can do for your tour company website. This is because tourism is arguably the most competitive industry online. So if people cannot find your website when they search about Uganda National Parks for example, they will not give you the business. Good quality content has of recent become a major ranking factor for Search Engines like Google. In addition to implementing things like title tags, page descriptions, image alt tags, header tags, interlinking, keywords in URLs and more, the quality of your content will give your website that much needed push. Acquisition of back links is a major factor of SEO and if you need your website to outrank the competition, this is something you have to look into.
Our Top 5 Qualities of a Good Tour and Travel Website are meant to help tour and travel companies to improve their websites as they prepare to resume with receiving tourists.